About
Designing ahead of what should exist.
I'm Surabhi Manchalwar — a design leader with over a decade building digital products for scale. Currently Head of Design for Merchant & Web Platforms at PhonePe, where I lead design for the products that help millions of businesses grow.
I graduated from the National Institute of Design (NID) and have worked across fintech, enterprise, and consumer products — from conceptual UX to production-grade design systems. I believe the most valuable design work is not reactive, but aspirational: not looking sideways at competitors, but ahead at what should exist.
Disciplines
Career
Leading design for merchant-facing products and web platforms — shaping how businesses grow with PhonePe.
Led design for the PhonePe Stores vertical. Managed a team of designers working on discovery, merchant onboarding, and growth surfaces.
Established UX patterns and contributed to core consumer and merchant product design.
Designed for clients across banking, insurance, and travel. Delivered end-to-end experience design for complex enterprise products.
Branding, web design, app design, packaging, and print — building visual identity across digital and physical surfaces.